| TIME | CODE | SEMINAR TOPIC |
| 11:00am–12:00pm code: HCP-1 | Standing Out From A Crowd - How To Create And Sell Added Value
This hands-on session offers expert advice on how to craft centerpieces, decor and favors using quick and easy balloon concepts. Take home the skills, supply lists and instructions you need to recreate
these centerpieces and start increasing sales and adding value to your customers.
MODERATOR: Kimberly Warren Party & Paper Retailer SPEAKERS:Chelsea Ott-Gaspard Qualatex Steven Mayhew Conwin Carbonic Company Peggy Williams Premium Balloon Accessories Chris Horne Anagram |
| 1:00pm– 2:00pm code: HCP-2 | State Of The Industry Forum: Party Store Outlook Join us for an in-depth look at the party industry and where it’s headed. Based on research by Party & Paper Retailer the panel of experts will discuss: – 2008 outlook for the industry. – Marketing and sales trends. – Key issues retailers will face in the coming year. MODERATOR: Matt McCallum Party & Paper Retailer SPEAKERS:Matt McCallum Party & Paper Retailer Kathy Dalton Simply Unforgettable Party Wilson Erwin Erwin Distributing Co. |
| 2:00pm– 3:00pm code: HCP-3 | Search Engine Optimisation – How To Improve Your Chances To Be
Found On Page 1 Of Google No matter what your technical skill level, this class offers practical advice on how to promote your website and get noticed by search engines like Google and Yahoo... all without investing a fortune. Marc P Summers The Balloon Consultant |
| 3:00pm– 4:00pm code: HCP-4 | Adult/Sexy Costume Craze – Ride The Wave To Successful Sales Capitalize on the adult costume trend that has worked its way through lingerie shops, costume shops and party stores. Find out how successful party retailers are incorporating adult/sexy costumes into their product lines while adhering to their business goals. Don’t miss hearing from the experts and taking home marketing tips for this new costume craze! MODERATOR: Matt McCallum Party & Paper Retailer and Fantasy Costume & Apparel Retailer SPEAKERS:Tom Berger Fairvilla Megastores Joyce Darch The Party Exchange Houman Salem Forplay Inc |
| TIME | CODE | SEMINAR TOPIC |
| 11:00am–12:00pm code: HCP-5 | Top Party Trends Kathy Krassner will present trends that are impacting
the party industry. Topics to be discussed include product designs and themes, color forecasting, licensed products, consumer buying habits, merchandising techniques and value added services and more. SPEAKER: Kathy Krassner Greetings etc. & Parties etc. |
| 1:00pm– 2:00pm code: HCP-6 | Party Rentals 101 – How to Tap Into This Growing Market Expert
speakers offer practical tips and out-of-the-box strategies to help increase your overall business. No mater what size your business is, you'll learn how to increase sales and boost profits in a challenging marketplace.
MODERATOR: Kimberly Warren Party & Paper Retailer SPEAKERS:Mike Fuqua Party 1 Superstores Chris Ruch The Party Corner Jerry Sykes The Party Warehouse |
| 2:00pm– 3:00pm code: HCP-7 | How to Thrive As An Independent Party Store Join Kathy Krassner
as she moderates a panel of leading independent retailers who will discuss strategies to succeed in today's party business – both in–store and online.
MODERATOR: Kathy Krassner Greetings etc. & Parties etc. SPEAKERS:Dorice Dionne iParty Walter Erwin Erwin Distributing Company Jalem Getz Buyseasons |
| 3:00pm – 4:00pm code: HCP-8 | Online Sales – Selling Balloon & Party Products Online – It's Not
As Scary As It Looks. This class offers a step-by-step guide that will get you started with an online enterprise. With the tasks you receive in
this seminar you can go straight to a HCPS Cyber Cafe and get started. If you are ready to take the jump into e-tailing this is the class to dive in to. SPEAKER: Marc P Summers The Balloon Consultant |
To register for this year's Halloween seminars, please print and fax this form (PDF)